Products Large selection of colors and textures Withstand bright lights Worn for long periods Professional quality brushes M.A.C.-PRO (exclusive)- cream colors, primary colors, mixable lip-creams and professional tools Ĭompany: Pricing & Promotion Competitive Pricing, between mass-market and competitors –ex) lipstick $4-$20, M.A.C. consumer is a young, fashion-conscious individual who is seeking a unique look
Retail Consumer- younger women Typical M.A.C.
Target Consumer Professional Make-Up Artists- included models and actors, 50% of overall sales 2. Retail Channels Products available in over 200 locations in 15 countries, with 2,500 employees Partnered Stores: Nordstroms, Bloomingdale’s and The Bay Company Owned and Operated Stores 1-800 customer service call center Megan Guenther, Briana Irwin, Natalie Laneri, Ashley Fitterer, Kaitlyn Tymas, and Megan FanninĬompany Make-Up Art Cosmetics Ltd.-Founded 1985 in Toronto, Canada Originally for professional make-up artists Vision: To be the most preferred brand of professional make-up artists Fashion models, actors and stage performers were the first consumers of the products before the public’s interest developed Unique image: black clothing, extreme employee style, black counters, professional make-up artists Touch-and-play experience Certain people turned off- artists added to the brand’s credibility and differentiation Distribtion in Canada and U.S.
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